KAMDAR
Green is Kamdar, Kamdar is Green


The Brief
Rebrand an Annual Report

Kamdar
Kamdar Sdn Bhd was established in Malaysia since 1972, has since achieved a dominant position in the garment and textile departmental store industry
This project has no has no affiliation with the brand name

Before (Top), After (Bottom)
Lines are inspired by various stich pattern

The Idea
Green, is not necessarily environmental. 
Different shades of the variations comes with different representations. 

Shades of Green
In China, jade stones represent virtue and beauty. Olive green is the first possibility of new hope in the development of humankind. It is being the feminine archetype of compassion, wisdom, acceptance and understanding and modelling it to others. Darker green is commonly associated with money (US Dollars). 
This project has no has no affiliation with the brand name
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