Go Life or Save Live
"Would you choose to safe a person's life over to save a live streaming video?"
The short film LIVE is written and directed by Rosita Leung with Erin Chum contributing in art direction and still photography.
The film centers around the current notion and trend of Facebook Live, and explores the relationship between society and technology as an allegory of the paradox in current social issues on live video streaming prior to humanity compassion.
Life or Live
Its more than a mere interchange of words, but the irony in our choice
Instead of the obvious Go Live or Save Life, the copywriting is crafted in hint of sarcasm in tone of voice, Go Life or Save Live, satirically questioning viewers: "Would you choose to safe a person's life over to save a live streaming video?"
The poster is crafted in illusion as if someone's eye is peeking over the bushes.
In conjunction with Rosita's vision in reference that the live streamer can be anyone, hence the slightly neutral approach typographical style in art direction is presented.